Marienlyst Strandhotel has joined the Elsinore 2032 association. This means the iconic experience and conference hotel will become an active partner in helping the city prepare its bid for the European Capital of Culture title in 2032.
For Marienlyst Strandhotel, joining is all about attracting new types of guests to the city – especially cultural tourists and international conference-goers. These visitors usually stay longer and really get involved in the local culture and city life.
The European Capital of Culture project is a great chance to boost Helsingør's reputation as a coastal and cultural city, build new partnerships across different sectors, and make both the city and the region even more appealing.
“We totally support the goal of making Helsingør the European Capital of Culture in 2032,” says Michael Lauritsen, director of Marienlyst Strandhotel. “We already welcome all sorts of guests, and with the Capital of Culture, we'll have the chance to broaden our appeal even more. Cultural tourists and international conference attendees will discover a city and a hotel with something truly special to offer – and we're keen to help them connect more closely with our local community.”
“A strong European Capital of Culture 2032 project can really put Helsingør on the map as the region's cultural hub. This will be great for the city, local businesses, and the entire destination. We're excited to help make it happen,” says Michael Lauritsen.
The Elsinore 2032 association is working to bring together local and regional partners for a comprehensive European Capital of Culture bid. This bid will be built on community spirit, free thinking, and Helsingør's unique spot between Denmark and Sweden. What we've learned from other European Capitals of Culture is that big cultural projects like this usually lead to stronger local communities and a more diverse visitor economy.
An analysis by Deloitte for Helsingør Municipality suggests that a European Capital of Culture project could create 1,100 jobs, bring in significant tax revenue, and boost both the experience and business economies. Other Capital of Culture cities have shown that this title attracts new types of visitors and international events, both of which really help local development.
“Marienlyst Strandhotel is a really important business in our city. Not only do they welcome guests, but they also employ people from all over the world. It's a name many associate with Helsingør, making it a natural hub for conferences, big events, and visitors from everywhere,” says Jens Frimann Hansen, Chairman of Elsinore 2032. “Having the hotel join us really boosts our efforts to attract new audiences and create a project that enhances both culture and the city's overall growth.”
Michael Lauritsen, director of Marienlyst Strandhotel, believes the European Capital of Culture project will benefit the city, local businesses, and the entire destination. Photo: Daniel Rasmussen, Copenhagen Mediacenter.
