PASSAGE Festival 2025 featuring André Andersen Solo at Hotel Villa Strand in Hornbæk. Photo: Karsten Piper
Hornbæk Trade and Tourism has joined the Elsinore 2032 association, becoming part of the growing network of local and regional players working to develop North Zealand into a cohesive cultural and destination region leading up to 2032.
With Elsinore 2032, the ambition is for towns and local communities in North Zealand to see themselves as connected hubs in a shared network, collectively forming an attractive destination for both residents and visitors all year round.
Hornbæk Trade and Tourism's entry into Elsinore 2032 strengthens the effort to connect local initiatives, cultural life, and businesses across towns – respecting each place's unique identity and focusing on the shared narrative that extends far beyond 2032.
Hornbæk Trade and Tourism sees this membership as a chance to both strengthen the town's local community and actively contribute to a wider regional and European context. A special focus is on developing cultural activities that benefit local residents and make Hornbæk more appealing even outside the summer high season.
Christian Linning, Chairman of Hornbæk Trade and Tourism, says:
“The association works to bring together the town's businesses, passionate individuals, and stakeholders to make Hornbæk even more attractive. This is for both residents and business owners, and for those who visit us all year round. We see the Elsinore 2032 membership as an opportunity to further strengthen this community and develop activities during the shoulder season that create value for both locals and visitors.”
He also points to a responsibility that goes beyond the town itself:
“For us, membership isn't just about Hornbæk; it's about contributing to something bigger. Elsinore 2032 provides a framework for thinking collaboratively and long-term across cities, local communities, and borders. Culture is a shared European language, and even smaller towns and coastal communities have something important to offer here.”
Jens Frimann Hansen, Chairman of Elsinore 2032, highlights Hornbæk's special role in the regional context:
“Hornbæk has grown from a historic fishing village into a prominent coastal and cultural destination, while also maintaining close ties to Helsingør and the rest of the region through infrastructure, work life, and cultural activities. For generations, the town has had a unique ability to attract artists, creative communities, and city dwellers looking for closeness to nature, light, and a different pace. This quality is important for the entire cultural ecosystem of North Zealand.”
This membership coincides with the Ministry of Culture launching the national competition to become European Capital of Culture 2032, where Denmark is participating alongside Bulgaria. Minister of Culture Jakob Engel-Schmidt has encouraged courage and innovative thinking in this regard:
“I hope to see some surprising candidates in the mix. While larger cities have traditionally been involved, it would be wonderful to also showcase Denmark's villages, island communities, or something entirely different to the world.”
